Great piece Brett. One thought: the customer (with the power to cancel or buy more) needs to see the value of the service, and the risk of canceling - otherwise you might end up with CFO-driven churn and after-the-fact regrets. I’m often amazed how execs are unaware of the impact of the tech their teams are using.
Great piece Brett. One thought: the customer (with the power to cancel or buy more) needs to see the value of the service, and the risk of canceling - otherwise you might end up with CFO-driven churn and after-the-fact regrets. I’m often amazed how execs are unaware of the impact of the tech their teams are using.
This is so incredibly good. Wow.
Running it back.
Fantastic work. Hope all is well.
One of the best pieces you’ve ever written- very well done!